Unique Selling Point
The unique selling point for my magazine will be the use of QR code. This means that within each issue of HouseHeads the reader can scan the QR code using their smart phone in order to download a song which the magazine will feature. I have not seen this amongst any other magazines and I hope that this will make my magazine different from others on the market. This will also attract new readers to the magazine which will be interested in the free downloads of a new House/Dance song.
